Start Margin for yourself or set it up for a student. Use your email for billing; at secure checkout, you can enter the email the student will use to sign in.
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On the next page (Stripe's secure checkout) you'll be asked for the student's Margin login email — the exact email they'll sign in to Margin with. Leave that field blank, or set it to your own, if this subscription is for you.
The student doesn't need a Margin account yet: the subscription waits for that email and turns on automatically the first time they sign in with it.
Getting the address right matters, since the subscription attaches to it — so we email the student a heads-up with their sign-in link, and email you a confirmation of the exact address we reserved it for. A typo is easy to spot and fix. You manage billing.